Most Content Strategies talk about blog posts and Top of Funnel content.
And fail to account for ad content, email strategies, and all content that buyers consume across the Buyer's Journey.
I wanted a Full funnel approach.
I started by breaking down the different steps in the buying process.
Analyzed what users are thinking and how they're interacting with brands.
Then mapped each step to the right kind of content.
The result is a Full-Funnel Content Strategy + a Worksheet to keep track of everything.