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I wanted to compile a pretty comprehensive but detailed list of tactics that are actually useful for content promotion. When I first started doing content marketing, most articles were clearly trying to create the biggest list (99 tactics) not the most useful one, so they were filled with tips like "tweet 6 times per day," which is somewhat unhelpful. Hopefully this post helps you create a promotion playbook! Let me know if I missed anything.

  • ML

    Mark Lindquist

    11 months ago #

    Great stuff, appreciate how honest you are about how effective certain popular tactics are.

  • OR

    Olga Rabo

    11 months ago #

    Wow, this is super in-depth! Thanks for sharing! I feel like i'll probably come back to this article for the future reference again and again.

  • DE

    Danni Eickenhorst

    11 months ago #

    This made my day. Was in a marketing fog moment and this provided something for me to bite into for a strategy I'm working on. Thank you!

  • JB

    Jess Butner

    11 months ago #

    Great read! Love that you included some pre-promotion items in there as well. Sometimes we forget to really think about generating traffic and building links from the beginning. Thanks for sharing!

  • JT

    Jason Thibault

    11 months ago #

    I have a mega post that went live today. Time to work my way down this list.

  • TF

    Tony Freed

    11 months ago #

    Awesome stuff! Thanks for sharing

  • PL

    pierre le poulain

    11 months ago #

    Great content ! Is there a way I can email you ? (you know for the scraping stuff related)

  • AW

    Alaura Weaver

    11 months ago #

    Aaaand I'm adding all of this to my Trello checklist for content promo. Thanks for making it easy for all us content hustlas!

  • YV

    Yash Vardhan

    11 months ago #

    Just what I wanted Alex. Content Promotion is I guess 80% of the work. Pretty nifty and original ideas. I was working on a promotion strategy for a week now, this will help me so much.

    Keep up the nice work.

  • SV

    Steven van Vessum

    11 months ago #

    Interesting read Alex. Can you let us in on how you promoted this post? :)

  • JB

    Jay Borenstein

    11 months ago #

    Was just having a discussion with my boss about this - we have lots of great content that isn't being seen. Already doing quite a few of these tactics but not all, thanks for the comprehensive post!

  • SK

    shafi Khan

    10 months ago #

    Awesome read. Enjoyed every bit of it.

  • NS

    Nitish Sharma

    9 months ago #

    The way I’d do it is to try a few of these, prioritize them by my confidence in them and the ease of implementation, and review my results. Tweak and optimize the process, and continue to improve it with time.

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