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I wanted to compile a pretty comprehensive but detailed list of tactics that are actually useful for content promotion. When I first started doing content marketing, most articles were clearly trying to create the biggest list (99 tactics) not the most useful one, so they were filled with tips like "tweet 6 times per day," which is somewhat unhelpful. Hopefully this post helps you create a promotion playbook! Let me know if I missed anything.

  • ML

    Mark Lindquist

    over 1 year ago #

    Great stuff, appreciate how honest you are about how effective certain popular tactics are.

  • OR

    Olga Rabo

    over 1 year ago #

    Wow, this is super in-depth! Thanks for sharing! I feel like i'll probably come back to this article for the future reference again and again.

  • DE

    Danni Eickenhorst

    over 1 year ago #

    This made my day. Was in a marketing fog moment and this provided something for me to bite into for a strategy I'm working on. Thank you!

  • JB

    Jess Butner

    over 1 year ago #

    Great read! Love that you included some pre-promotion items in there as well. Sometimes we forget to really think about generating traffic and building links from the beginning. Thanks for sharing!

  • JT

    Jason Thibault

    over 1 year ago #

    I have a mega post that went live today. Time to work my way down this list.

  • TF

    Tony Freed

    over 1 year ago #

    Awesome stuff! Thanks for sharing

  • PL

    pierre le poulain

    over 1 year ago #

    Great content ! Is there a way I can email you ? (you know for the scraping stuff related)

  • AW

    Alaura Weaver

    over 1 year ago #

    Aaaand I'm adding all of this to my Trello checklist for content promo. Thanks for making it easy for all us content hustlas!

  • YV

    Yash Vardhan

    over 1 year ago #

    Just what I wanted Alex. Content Promotion is I guess 80% of the work. Pretty nifty and original ideas. I was working on a promotion strategy for a week now, this will help me so much.

    Keep up the nice work.

  • SV

    Steven van Vessum

    over 1 year ago #

    Interesting read Alex. Can you let us in on how you promoted this post? :)

  • JB

    Jay Borenstein

    over 1 year ago #

    Was just having a discussion with my boss about this - we have lots of great content that isn't being seen. Already doing quite a few of these tactics but not all, thanks for the comprehensive post!

  • SK

    shafi Khan

    over 1 year ago #

    Awesome read. Enjoyed every bit of it.

  • NS

    Nitish Sharma

    over 1 year ago #

    The way I’d do it is to try a few of these, prioritize them by my confidence in them and the ease of implementation, and review my results. Tweak and optimize the process, and continue to improve it with time.

  • NR

    Nikola Roza

    7 months ago #

    Great tips, Alex. I'll come back to this guide again and again. I especially like the "cut a deal with freelance writer" tip. It's something I see myself doing in the future.
    I like to be proactive...

    • AB

      Alex Birkett

      7 months ago #

      Just an idea! Not all tactics may work on this list for all people. But thanks, glad you liked the post

  • RM

    Rosalind Morris

    7 months ago #

    Definitely will show this one to my friend that interested in this field of knowledge.

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