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A lot of what I've worked on could be considered content optimization: -Increasing conversions on past content -Increasing traffic and optimizing SEO on past posts There's not a lot of tactical and transparent info on how to do those two things, so I wrote a huge guide with screenshots, examples, etc. It covers how to discover opportunities for optimization using analytics and prioritization, all the way through how to actually gauge your user intent and improve content/offers.

  • SM

    Shanelle Mullin

    over 1 year ago #

    Really looking forward to reading this, Alex. Thanks for writing it. Your personal blog is on fire lately.

  • RF

    Ryan Farley

    over 1 year ago #

    Great post. I think your second strategy is much easier - find the one or two pieces of content that convert, and build up the SEO on them. At least in my experience, that's a lot more guaranteed of a result than doing CRO on blog posts.

    • AB

      Alex Birkett

      over 1 year ago #

      Maybe. I think it depends. I've seen a lot of companies set and forget their content offer (ebook or whatever), and then produce content that spans the customer journey (very top of the funnel all the way down to warm/wants to buy traffic). When they use the same content offer on all those posts, it's fairly easy to get some CRO wins by aligning the content to the offer

  • GM

    Gary Mott

    over 1 year ago #

    I don't understand the part about finding out if the search volume as dropped for the term...couldn't you just use impressions vs. position & click through and do some calculations based on that to find that out? Seems easy enough

    • AB

      Alex Birkett

      over 1 year ago #

      That's true to an extent, as you can get an approximation doing that (which I briefly mentioned in the post). My point there was that, if you'd ruled out things you can possibly control (ranking, CTR), then your time is probably best spent moving to the next item on your to-do list. It's probably not super worthwhile spending time learning exactly how much volume a keyword lost (especially when you consider other terms you may have been ranking for).

  • ML

    Mark Lindquist

    over 1 year ago #

    Not a topic you see much on, love that you dive into the step-by-step here. Great stuff!

    • AB

      Alex Birkett

      over 1 year ago #

      dank je wel - I've had bits and pieces of this post written for a while and finally decided to put it together in a big guide. Glad ya like it

  • MM

    Mick Meaney

    over 1 year ago #

    Brilliant, thank you for creating this Alex.

    The same as you, I've also found that most traffic comes from a handful of articles. And I think Darren Rowse also reported 92% of his traffic comes from his archives.

    • AB

      Alex Birkett

      over 1 year ago #

      Yep I've definitely seen that distribution over and over again, and it's usually even more the case when you produce a lot of content. Natural winners come up and represent most of the traffic

  • TB

    Taru Bhargava

    over 1 year ago #

    Great post @iamalexbirkett. So many insightful tips. Your personal blog is the bomb!

  • DH

    Dani Hart

    over 1 year ago #

    Great stuff @iamalexbirkett! I hope you're doing well!

  • MS

    Mark Silver

    over 1 year ago #

    Excellent article, thanks for sharing!

  • CL

    Cassie Lance

    over 1 year ago #

    Hey,

    When I read this, I thought it would be easy just to create any content for my blog. This makes me think about putting more quality and value to my articles than just merely creating them for one basic reason, traffic.

    Thanks.

  • NS

    Nitish Sharma

    over 1 year ago #

    I work as a Digital Marketer for a private firm, so I am constantly looking to hone my skills. But, I must say this is the best article on content writing that I've read. The tools mentioned at the beginning of this article are also very useful. I'm going to try my best to incorporate these lessons into my writing and I am bookmarking this site.

  • GH

    Gracielle Hernandez

    9 months ago #

    Great article Alex thanks for sharing it with us!

  • DS

    Divyanka sharma

    5 months ago #

    Great...Thanks for sharing...The important thing is thinking long-term. Writing unique and original content in a constant style sometimes sounds tiresome, but in a longer period it could help a lot to branding your website...

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