What is content modeling?
A method for documenting all the types of content you’ll need—now and in the future—to ensure your content management system (CMS) is effectively configured for multiple channels.
Why should you care?
Because 81% of consumers conduct online research before making a purchase—with 60% going directly to a search engine before visiting a specific website.
Because, through a study of almost 50,000 shoppers, 73% of them make their everyday purchases on a variety of physical and digital channels.
What does that mean for you?
You’re going to need a carefully-structured content strategy if you want to deliver consistent, high-quality content when and where your audience wants it.
And that means bringing the whole team in on this process.
From the content creators to the designers and developers, it's all hands on deck.
Let's make sure you have all the information and tools you need to create content models that bring together various disciplines to help your content (and your business!) rise to the top, no matter which channel or device a consumer is using.