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With 88% of B2B marketers using content marketing, there’s a good chance that you might have taken a leap of faith and started a content marketing campaign of your own.

And whilst that can be a good idea– how do you know if your content marketing efforts are actually working?

After all, content marketing can be time-consuming and often expensive.

Here is an honest attempt to review some of the metrics that you can use to work out how well your content marketing is going.

Also, would love to learn from all about the metrics you use to measure the success of your content marketing.

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