Did you know that content marketing costs ~41% less per lead than paid search?
Marketing teams know that content is a great, cost-effective way to attract a target audience.
But, what is the actual goal of content marketing? Is it to generate leads? Build an email list? Drive sales? Or is that too dependent on other factors?
To find out what goals content marketers use to measure the success of their content marketing efforts, we talked to nearly 200 marketers in this report: