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Content marketing is a tool that anyone can use.

It can be niche specific.

It can be in any format imaginable.

It can also be absolutely free.

But not everything about creating content is easy.

  • PG

    Paige Gerber

    about 1 year ago #

    Totally agree with this! It would be a shame to provide a poor user experience to someone who lands on your site through an older piece of content just because it was published a few years ago. These are some great tips for keeping evergreen content fresh that go beyond a simple rewrite. Thanks for sharing!

  • JW

    Janice Wald

    about 1 year ago #

    I have a question about the revamping our popular posts tip.
    Of course, Google likes us to update our posts so its users see fresh information.
    Question: Suppose I have a post with 17 tips, and my title has 17 Ways to...
    and then I discover new tips. Would it be better to write a new post or add to the old one? If I add to the old one, then the number of tips in the headline is wrong. Thanks,

    • SV

      Steven van Vessum

      about 1 year ago #

      If the tips are similar and it's only a few I'd always add those to the existing article and just update the headline, title, meta description etc. You can also update the published date so it moves up in your blog overviews etc.

      This is also the reason why I never include numbers in my URL slugs. Example https://www.contentkingapp.com/academy/ranking-drop/ used to have 7 steps. Now it has 10, but no sweat because the slug is nice and short and doens't include a number. I did however have to ask our designer to create new OpenGraph and TwitterCard images because of this but that's inevitable as you're updating your content :)

  • SV

    Steven van Vessum

    about 1 year ago #

    I like the general idea of keeping your content up to date so it becomes an ever green resource. However, I don't like the word "tool" for content marketing. Doing content marketing is a strategic decision. It needs to be part of your marketing strategy, it's not something that you can turn on and start using. It's something that needs to be embedded in an organisation for it to be successful.

    If you want to give it a label, I'd call it a "channel".

    Also, there are a few broken images in the article, I guess that one in particular didn't stand the test of time ;)

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