As many of us who have been in the SEO industry for a while knows, link building used to be a bit of an arms race. Pretty much any tactic for generating links worked or at worst, wouldn’t get you penalized. This led to all sorts of techniques being used and as SEOs, we did what we do best – scaled them and got results.
Now, it’s not quite that simple.
Paddy Moogan shares his playbook for earning links through content.