Want to learn how to turn your blog into a lead machine? If done correctly content ideation will ensure your blog articles appear in Google searches that will drive quality leads.
Blog articles are an effective and valuable way to generate targeted traffic from search terms that relate to your product or service. Successful business content solves problems, so you need to think about what your customer’s problems are, find out exactly what they search for to solve that problem, and then make sure you and your content appears in those searches.
In this article I show a simple walk through for ideation using SEMrush.