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Last but not least, I have one final growth-strategy that can be really valuable if you’re hosting online webinars.

Think about it – there’s never been a better time to host an online webinar. 🚀🚀🚀
Almost everyone in the marketing world has access to a computer or a mobile device and is probably working from home.

This is another omni-channel marketing strategy to always keep in touch with your leads. And again be using reverse webhooks to set up this flow.

Here’s how it works:

Ask for a LinkedIn URL in your webinar registration form (we use Zoom for this).
Connect the form with your LI outreach tool via Zapier.
Prepare a new connector campaign that sends a connection request to anyone who signs up for your webinar.
Continue the sequence after the webinar with follow-ups (e.g. links mentioned in the webinar, asking for their thoughts, and so on).
Using this flow, we managed to gain a
✅ 77.8% connection request acceptance rate
✅ 67.5% reply rate,

Not bad, right?

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