If you aren't on the first page of Google search results, you don't exist. But don't have an existential crisis yet: search engine optimization (SEO) can get you there. SEO involves everything from content strategy to competitive analysis to keyword research and beyond. But none of that will pay off if you don't do an SEO audit. It's decidedly less painful than an IRS audit, and it will serve as a foundation for all of your SEO efforts.