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If you haven’t yet appreciated the benefits of Google BigQuery cloud storage, we recommend trying it. With the help of OWOX BI, you can combine data from your website, advertising sources, and internal CRM systems into BigQuery in order to:

- Set up end-to-end analytics and find out the real return on your marketing, taking into account offline orders, returns, and all user steps on the way to a purchase;

- Create reports on complete unsampled data with any parameters and indicators;

- Evaluate customer acquisition channels using cohort analysis;

- Find out how your online advertising impacts offline sales;

- Reduce the share of advertising costs, extend the life cycle of customers, and increase the LTV of your customer base as a whole;

- Segment customers depending on their activity and personalize communication with them.

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