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Let’s start by getting one thing straight: this is not a political article.

As tempting as it might be to enter the fray… by “tear down” I don’t mean a smear campaign, ill-tempered mudslinging or anything quite that provocative.

What I mean is a detailed examination of the two US presidential nominee’s online “sales” funnels and their overall presidential marketing tactics.


Because no matter which side of the political aisle you’re on, these could very well be the highest stakes online funnels in the history of the world.

In the wake of Barack Obama’s second presidential win, Kyle Rush — former Head of Optimization at Optimizely and now Hillary Clinton’s Deputy CTO — pulled back the curtain to reveal how their approach to conversion rate optimization raised a historic and record-breaking $1.1 billion in total funds, $690 million of which “came through our various web properties.”

For anybody doing the math, $690 million is 62.7% of the campaign’s total fundraising efforts.

Check out some great thoughts from:

Kyle Rush  Neil Patel  Oli Gardner  Valentin Radu  Bryan Eisenberg  Michael Aagaard  Sean Work  Kristi Hines  Chris Goward  Shanelle Mullin  Ben Twichell  Henneke  Danielle Devereux  Andy Crestodina  Everette Taylor  Johnathan Dane  Jen Havice  Talia Wolf  Alex Harris

  • JQ

    Jason Quey

    over 3 years ago #

    It would be interesting to find out the correlation between optimization success vs. the President's win rate over time (not quite sure how best to do that)

  • DI

    danielle id

    over 3 years ago #

    Thanks to Aaron again for including me in this post. Super fun!