A product update isn’t really about your product. It’s about your users. It’s about making their lives a teensy bit easier and ensuring that your product continues to provide value to them. But improving your product isn’t enough. The same fallacy behind the phrase “if you build it, they will come” applies to product updates. If you update it, they will adopt. Not quite. That’s why the way you announce a product update is so important. We’ve examined hundreds of UI patterns used for announcing product updates and wrote this guide to help you decide what works for your next update.