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The last few years were big for non-gaming subscription-based apps in the Apple App Store. But everything will change soon.

In this article I will use data to explain why I believe the following will happen after Apple’s iOS 13 release:

- The revenue of Calm and Facetune on iOS will drop by a factor of 2-4, and they won’t be able to justify 1B valuation.
- Lots of sneaky subscription apps will first stop growing, and then disappear altogether from the App Store over time.