As a marketer, have you had trouble convincing people that you’re not trying to mislead them, or that there’s no hidden catch to your offer?
This is a common perception that most marketers experience.
Marketing, unfortunately, is often times associated with being gimmicky or deceptive. Very rarely will you come across marketing efforts being lauded for spreading a positive message or for furthering a social cause.
Cause marketing is based on the concept of designing campaigns around spreading the very ideas that make the world a better place.
This article puts together some of the most path-breaking cause marketing campaigns that garnered the right kind of attention, leading to a meaningful impact.
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