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Content creators spend a lot of time perfecting their catchy article titles to make sure readers are able to receive the most useful information that keeps them coming back.

Unfortunately, all of that effort on creating quality content will matter very little if you’re not able to get them past the headline.

There’s a great deal of research on the art of writing headlines out there that can attract more eyes to your articles and be applied to any digital organization. Fortunately, writing a catchy article title is less about luck, and actually comes down to the science of making title decisions that appeal to general reader behaviors.

Below, we’ll take you through an analysis of 250,000 article headlines used in 100,000 tests, showing all of the ways that what may appear as small decisions can drive significant engagement across your content.