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Casey Winters is the former growth product lead at Pinterest where he helped the service to crack international growth and surpass its 150 million MAU mark. He also previously led growth at GrubHub where he helped that company grow from three cities to over 500. We talked to Casey about retention wins, a few failed experiments (and how he turned those around), and why most "SEO experts" are wrong. Table of Contents 1. Pinterest isn't Facebook, and that's ok 2. The North Star Metric for any business: you're optimizing for revenue, or for mission 3. Your growth experimentation process is going to change 4. How Pinterest leap-frogged local maxima 5. Retention beyond growth 6. SEO as a superpower 7. From "Growth Hacks" to growth as a function

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