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Last year, the President at Frontline Solvers, Daniel Fylstra realized that the company wasn’t making enough progress toward improving conversion rates on their website.

The problem was resources: His team had to focus on other priorities such as new education offerings and product refinement.

Dan knew that conversion optimization was too important to ignore, but wanted to be sure that the optimization program was focused on the company’s most important business problems.

The solution? A 12-week research period to develop the strongest possible experiment hypotheses.

The result? 3 consecutive winning tests, resulting in over 15% uplift in conversions. Each.

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