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Active Campaign is a Beast. Bastian breaks down how Active Campaign has created - conferences, a podcast, run sales booths at events, shell out 27+ blog articles per month (!!!), have meet ups across the country, and more. Impressive. And as someone in the content marketing diaspora, there are a few things in this breakdown, that I especially found interesting, for any company, of any size: 1) The Clear Choice of Avatars - in the Navigation Bar 2) Active Campaigns purposeful Pricing Strategy 3) Improvements that can be made to their Funnels 4) And even their Sales Follow-up Sequence (where he even has the saved voicemail of AC's sales person that contacted him after signing up) This case study has some heft to it, but don't let that scare you off. We're always asking for in-depth content. Well, here you go. This is one of those resources I'll read more than once to reference. It was THAT thorough, in my opinion. Hope it irons out some ideas for you, and your business or brand, as well.

  • NA

    Nissar Ahamed

    7 days ago #

    This is exceptional.
    The reason I come to GrowthHackers is to read case studies like this.

    You just created a new standard in case studies.

    Awesome work!!

    • GR

      Gigi Rodgers

      7 days ago #

      Whoa! That's dope Nissar!
      Glad you liked it as much as I did.

      I agree with you, in that that's the reason I come to GH.
      To read, and sometimes implement, case studies like this.

    • MH

      Mark H

      1 day ago #

      I agree with @NissarAhamed1. This is how a case study should be done from a third party perspective. Loved how you got the calls recorded and put up.

  • RS

    Ross Simmonds

    5 days ago #

    This is interesting:

    "Conferences, training, consulting, and add-ons are other ways to increase revenue and LTV for SaaS companies. They can also help improve retention." --- So many startups HATE the idea of offering services. Whether it's through consulting or training -- these are often see as big no-no's amongst startup founders. It's interesting to see it as a part of the marketing mix but I 100% get it.

    Even Salesforce offers some element of service (if you're willing to pay for it) -- So while it surprised me, I definitely like the approach.

    Great break down of a great company. I recently moved from MC to AC and have been loving it.

    • GR

      Gigi Rodgers

      5 days ago #

      Really?
      Startups hate the idea of offering services?...
      Now I find THAT odd, if not shortsighted.

      I know two ladies who are coming out with an online course, and they've ALREADY worked into their marketing plan: meetups, 1-on-1 consulting, webinars, etc. - because: - it helps build their brand
      - it showcases their expertise on the subject
      - it will give them more information to improve on their product
      - they build a network / increase their network

      Some of these don't necessarily "scale" - but it creates a relationship that goes deeper, not wider and that means something.
      They shared that with me and it's just smart, imo.

      And yeah!
      After reading this article I want to use AC as well.
      I was dreading going back to MC. This switch just seems dope.

  • JP

    Jaime Pazmino

    8 days ago #

    This was an awesome read and the resource within the post are the bomb!

  • BE

    Bastian Ernst

    8 days ago #

    that was a beast to put together! put I learned so much on the way. My favorite part was to learn from ActiveCampaign's sales force - what type of emails the sales people send and what they say on the calls. it was fun to put this together :)

    • GR

      Gigi Rodgers

      7 days ago #

      Yeah, you definitely blew up their spot and laid it all out for us.
      Now the question is, who's actually going to implement it into THEIR company?

  • MH

    Matt Harney

    5 days ago #

    This is legitimately good.

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