When Nate Wallingsford stepped into the role of Director of Conversions, Acquisition Marketing at The Motley Fool 3 years ago, he knew that experimentation would be a primary focus.
Nate understood that the ability to provide data-backed recommendations for digital experience improvements is crucial. And it paid off.
Today, Nate is the Head of US Marketing Operations and Optimization at The Motley Fool, and the company is testing across the entire customer journey and multiple teams.
Discover how Nate and his team are generating key customer insights and uncovering millions in additional revenue.