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In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers.

A 26.6% conversion rate is staggering on freemium products.

2019 Q1 data: 217 million active users, 100 million subscribers. That’s 46% conversion rate.

If 26.6% was staggering then how should we call 46%? Eye-popping? Astounding? Stupefying?