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Liam Gooding, founder of Trak.io, sold priority access to their beta program for $29, and it worked. Here's how they did it.
I was a tester for Trak.io and one of the people who paid the $29. I personally LOVE everything about this plan. It was a great way to set up a user base that had something invested in what you need.
Thanks Chris, you're exactly the sort of tester we were hoping to get with this strategy too! One point I didn't mention in the article but came up in discussion afterwards: because people like you had paid us, we instantly felt like we need to deliver real business value, and that really helps to steer our day-to-day. Something that's often missed during free beta trials I think
Hey Liam welcome aboard. Cant wait for the new improvements to the software in the coming months.
I paid the $29 also in November
To be in full disclosure, we didn't actually implement trak.io after some exploration because our needs shifted, but I did see how it was a useful tool for other things than what I was going after.
Hey Chris, sorry to hear we weren't the right tool but ping me on email@example.com and I'll process a refund now.
And then your call on whether you buy your team coffee + donuts tomorrow.... :D ....or put the money towards the tool you did need
While totally generous I'll instead have you donate that $30 to a charity of your choosing, the problem wasn't with your tool, it was on my end.
Big thing for us is the multitude of marketing services we have to use on a daily basis. If reports don't get emailed to me or metrics are not on my geckoboard, adoption is pretty low. I just don't have time to log in to check multiple saas services anymore. I was straight up with Liam about that and he took my advice.
I find this thought incredibly puzzling. Let me break it down:
_1 You use so many different tools that I assume you're paying for that you are overwhelmed? And they are all providing value above and beyond what you're paying? Those two seem at odds. Either pare down your tools or fix it.
_2 "if it doesn't get emailed..." not everything you can look at is something that is a ready transactional email. Some things require a bit of logging in and mucking around with it. This reads as "lazy" which I'd like to believe you aren't since you're here. The bigger problem is that if the tool doesn't give you enough mental energy to log back in and check it the tool is wrong. Not because it doesn't email you.
Lets do this this way.
1. Do you think http://www.geckoboard.com has a business model and why?
2. And im hella lazy, but extremely efficient
And yes after setup pretty much any metric can be emailed and put on a dashboard.
And no its not the tools fault im lazy.But if the tool wants my money and or attention the tool better do what i want it to.
1. Yes because they are on my big TV by our desks giving us "at a glance" visibility on our servers and other things
2. As many of us are
It's the tradeoff between "setup to email" and if you're actually more productive logging in and giving full attention that is my point. Not all tools require both.
One of the upcoming changes about the metrics dash (as well as supporting WAY more types of metrics, while still trying to maintain a simple AARRR approach...) is the ability to have them land in your inbox... or actually embed them anywhere you want.
Geckoboard direct integration going to be a bit ways off though :(
Email or embed would be great. You are vying for your customers attention. We have so many other tools and gadgets that we use that are of equal or greater value. Make sure Trakio is where we are. Thats Email and increasingly for data guys, kpi dashboards.
On another note i think your on the right track of "keeping it simple" metrics.
Hey Chris, we added HUD mode specifically because so many people told us they had their metrics sitting up on wall mounted TV's!
^^ that's also a freebie of our current metric's we're tracking right now
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