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Xenia started a social media agency in Moldova when she was in university and built it out to seven people, until she founded Planable to solve one of the collaboration issues they were facing in her agency.

Her startup was then discovered by an accelerator in Romania, and afterwards by Techstars in London.

They talk about why you should hire slowly to build culture, how excited she is about rebranding Planable, getting back to pottery and jewelry, and the long road to product-market fit.