Call tracking is technology that allows the tracking of phone calls to be associated with Google AdWords and other digital media efforts.
By using call tracking numbers for your online and offline campaigns, you’ll be able to see which campaigns are more effective at bringing in calls, and ultimately, making you more money.
It’s proven that phone leads have a 1,000% higher close rate than all other types of leads, with a close rate of 14.6% on average. We all know the main benefit of call tracking is finding out information about your callers, but what you do with that information is what makes call tracking truly helpful in optimizing your marketing campaigns.
This article, from KlientBoost, is a great primer for anybody looking to boost sales with Google Adwords.