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SaaS growth is all about finding clones of your best customers. Find the right clones and you get growth. Find the wrong ones and you get churn, support costs, and struggle. If you have 10 customers in SaaS, you have something. As Jason Lemkin says, those 10 customers are the basis for all future customers:

"...your 1,000th customer most likely will be just like your 10th, in concept and spirit, in category and core problem solved, in pain point at least."

Therefore, a critical question companies must ask themselves is: Who is our ideal customer?

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