According to CNBC, marketers spent 29% of their budgets on technology in 2018. That's more than any other expenditure.
So, how do you make sure that 1) you are spending money on the right tools, and 2) once purchased, your tools don't simply become shelf-ware?
In this new post, we aim to tackle these questions from an Experimentation Champion's point of view; it details the technology roadmap recommended by WiderFunnel’s Senior Experimentation Strategists.
This roadmap highlights the “why” behind implementing certain technologies at certain moments in your organization’s experimentation journey.
It provides recommendations for tools depending on your organization's needs, and it outlines how to get the most out of these tools by taking a strategic approach.