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According to CNBC, marketers spent 29% of their budgets on technology in 2018. That's more than any other expenditure.

So, how do you make sure that 1) you are spending money on the right tools, and 2) once purchased, your tools don't simply become shelf-ware?

In this new post, we aim to tackle these questions from an Experimentation Champion's point of view; it details the technology roadmap recommended by WiderFunnel’s Senior Experimentation Strategists.

This roadmap highlights the “why” behind implementing certain technologies at certain moments in your organization’s experimentation journey.

It provides recommendations for tools depending on your organization's needs, and it outlines how to get the most out of these tools by taking a strategic approach.

  • SM

    Shanelle Mullin

    over 1 year ago #

    I'm generally a fan of WiderFunnel content, but I'm especially excited to dive into this article. Thanks!

  • JE

    Justin evans

    over 1 year ago #

    @natasha.wahid I really appreciate and Thanks for sharing! I totally agree with everything said in the article. After reviewing a few taxi startups, I reveal that, similar to online marketing, some of the offline strategies work better. But I'm also looking for some advice for my startup, and to my knowledge, I have found an article about some offline strategies to market my taxi business: https://cabstartup.com/strategies-to-market-taxi-business-offline/
    Will be glad to hear your kind thoughts on it might be helpful for me.

  • DA

    deep a

    over 1 year ago #

    Very nice and unique info