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Think about the last time you made a purchase decision on the fly without prior research or knowledge of the product. 📃

You just stumbled upon it, and couldn’t resist purchasing it.

It didn’t take any marketing jargon or technical sales talk to convince you, did it?

Those products are a rare occurrence in today’s world, where most companies are looking to be consumer-driven.

They’re focused on benchmarking against what’s already out there, improving it 1%, and then promoting it hard.

In short, they are focussed on a product-driven culture

Here’s what a product-driven culture means, the pros and cons, and what we can learn from these amazing companies for the future of product creation.

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