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As growth continues to evolve from its hacker-roots into a full-blown profession, there is one thing that will always stay constant.

Growth is experiment-driven marketing.

I got a great look into how big companies are building growth teams in one of my episodes of SaaSquatch Radio when I was talking with Brian Balfour, VP of Growth at HubSpot.

We went over the importance of building a growth team and how to create a place for structured and process-driven growth. He’s had previous talks and articles that go in-depth on how he applies the scientific method to their growth initiatives.