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Andy John's ideas on building a growth model for your company to orient your whole company around growth.

  • SE

    Sean Ellis

    almost 5 years ago #

    Great article @mccannatron ! I learn something awesome every time I hear Andy Johns speak about growth. This write up is no exception.

    Congrats too on the success of the growth community that you're building around Greylock. Hearing a lot of good buzz about it lately.

    • CM

      Chris McCann

      almost 5 years ago #

      @sean Thanks for the kind words, learned a lot from Andy as well.

      If you are ever in SF would love to have you come by and/or come to one of our next community events.

  • AB

    Allen Burt

    almost 5 years ago #

    Great article - thought the Amazon example was a good illustration. Do you see more companies adding "growth teams" to their organization? Is this becoming the "norm" now to supplement marketing?

    • CM

      Chris McCann

      almost 5 years ago #

      @allenburt I wrote this comment in a previous post on GH but here is a comprehensive but not complete list of companies that have at least one “growth” person in the company.

      Airbnb
      AngelList
      AppDynamics
      AppSumo.com
      Betterment
      BitTorrent
      Blippy
      Bluenose Analytics
      Creative Live
      Disney Interactive
      Doximity
      Dropbox
      Elance-oDesk
      Elementum
      Facebook
      Flipboard
      Foursquare
      Glu Mobile
      Google
      Groupon
      Gumstix
      Hipmunk
      Homejoy
      Idle Games
      Indegogo
      InVisionApp
      Juvo Mobile
      Kabam
      Linden Lab
      LinkedIn
      Lyft
      Medium
      Mekalabo
      Munchery
      Naturebox
      Nest
      New Republic Labs
      Nextbit Systems
      Nextdoor
      One Kings Lane
      Ooga Labs
      Padmapper
      Path
      Pinterest
      Pixable
      Plum
      PocketGems
      Postmates
      Practice Fusion
      Premise
      Prism Skylabs
      Revsmirk
      ROI DNA
      Safari Books Online
      SEGA
      Sift Science
      Slack
      Slice
      Sporting Vote
      Sprig
      Stitcher
      SurveyMonkey
      TheRealReal
      Thumbtack
      Trulia
      Twitter
      Uber
      Udemy
      Vevo
      Vouch
      Wealthfront Inc.
      WeHeartIt
      Yelp
      YesGraph
      Yik Yak
      Zynga

  • CT

    Christopher Thames

    almost 5 years ago #

    Wow! Some really great stuff in this post! Thanks for sharing!

  • LP

    Laxman Papineni

    almost 5 years ago #

    Great article there! Amazon use case is an awesome example here. Thanks for sharing other examples in the comments as well.

  • AG

    Ashley Greene

    over 4 years ago #

    Fantastic breakdown of the growth model. Such a great point - way too many are going for acquisition (A) before they have a product that will retain the majority of them - i.e. B & C.

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