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Brian Balfour walks through the growth framework he used to set a new product (Hubspot Sales) on the path towards $100 million in ARR. He covers five major phases: - Phase One: The Beginning - Market Product Fit - Phase Two: Finding Product <> Channel Fit and Channel <> Model Fit - Phase Three: Revisiting Target Audience, Model Market Fit - Phase Four: Introducing A New Tier, Lack Of Channel Model Fit - Phase Five: Strategy Shift, Changing Everything

  • SJ

    Stephen Jeske

    10 months ago #

    I love how this case study really brings together everything Brian talks about in his 4-Fits Framework. Read those five posts on his blog when you have a chance.

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