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If you manage a real content marketing machine that uses contract writers, paying them properly is a delicate but super important balance. If you pay your writers too little, you’ll end up with bad quality content and your writing team will most likely leave you for better paying jobs. On the flip side, most companies can’t afford to fork out $500 per article. If their blog costs thousands of dollars per month just for content, there won’t be any budget left for anything else. So how do you create a win-win relationship between the company and freelance writers?

  • SJ

    Stephen Jeske

    about 3 years ago #

    Benji, I think you've covered everything as usual.

    During my time as an editor working on the agency side, I always treated my freelancers the way I would want to be treated.

    That was easy because I was in their shoes at one point! Although the pool of writers is vast, good ones are rare.

    Getting writers to take ownership and climb onboard for the long term helps reduce turnover, which can be a significant advantage.

    • BH

      Benji Hyam

      about 3 years ago #

      Yeah, people should follow that concept for every area of business. But I'm surprised how many don't.

      A lot of writers feel undervalued so it goes a long way when you treat them like you would any other member of the team.

      And thanks for the comment! However, your e-mail... that's another story ;)

  • TM

    Ty Magnin

    about 3 years ago #

    We're hiring a writer rn and having this guide has proved helpful in our strategy

  • DS

    Danavir Sarria

    about 3 years ago #

    I'm sharing this everywhere. Great stuff. I REALLY love how you guys went into actual pay rates and stuff. That's where I usually get lost.

    • BH

      Benji Hyam

      about 3 years ago #

      Thanks! Do you have any feedback coming from the writing side of things?

      • DS

        Danavir Sarria

        about 3 years ago #

        Not really. In copywriting, it's sort of the same when you get on a retainer. Except the pay of course.

        Though, as the person being hired, I like up-front payments and performance bonuses of course haha.

        I think, as long as there's trust and a lot of communication, that what you wrote in the post would be solid. Like if I was a content writer, I would enjoy it.

  • JL

    Julien Le Coupanec

    about 3 years ago #

    Great post! On which marketplace do you post your offers to hire them? Upwork, Freelancer etc.? :)

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