In the present digital age of information overload, where each brand is vying for the perfect piece of a prospect’s pie, the future of reaching your target audience is in peer-to-peer marketing.
Today, buyers aren’t persuaded by advertising or content shared by the brands. Instead, they rely more on the personal recommendations of their friends and family members.
The Metrics don’t lie:
92% of people stated that while making a purchase they are influenced by their peers. (pulpstrategy.com)
When shopping, more than 60% of consumers are influenced by a social media review or blog post shared by their peers. (Shane Barker)
Further, 1 in 5 respondents stated they are influenced by peer posts when creating their listings. (collectivebias.com)
Word-of-mouth recommendations or peer endorsements influence consumers to a great extent. Now, let’s dive into how you can use peer-to-peer marketing effectively to reach your audience.