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In a perfect world, you'd have weeks or months to pour time into research before launching new features or product updates. But reality moves much faster than that; markets shift and user needs evolve. As a result, you're forced to build and launch product iterations quickly. But just because a quick turnaround is expected doesn't mean that quality should suffer. Feedback loops are getting tighter, so users expect the same level of quality they've come to expect from you. So how exactly do you build fast to accommodate ongoing product iterations? The answer lies in how you adapt to changes. We're going to take a closer look at why it's important to build products fast, how to use data to do it, and how to consistently deliver strong products using this process.

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