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Andy Johns has had the good sense to hop on, not one, but FOUR rocket ships. He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront. He may know a thing or two about hypergrowth.

That’s why Lauren Bass devoured everything she could find about his approach to growing startups. Here, she's done her best to distill his perspectives on growth into eight actionable takeaways for the aspiring growth marketer.

  • SE

    Sean Ellis

    over 4 years ago #

    Good article. Andy Johns is one of the best people at driving growth out there and this article captures most of his great recommendations. Much of his approach was clearly shaped by Facebook's growth team - which pioneered the multifunctional growth team at larger companies. But his experience at multiple companies gives him unique insights into ways to structure a growth team to effectively drive results.

    In an early stage startup growth often starts with a lone individual leading the growth charge. So I wouldn't worry too much if you are early stage and don't have the resources for a full growth team. For some companies, like Dropbox, growth has become so central to the culture that they didn't need a growth team for a long time - the entire company was the growth team.

    Finally, the way the author defines growth hacking makes me "wince" too. It's not about silver bullets. It's about the process of experimentation that Andy described that delivers compounding gains for a steep growth trajectory. Besides that comment, this is a strong article and I highly recommend reading it.

    • LB

      Lauren Bass

      over 4 years ago #

      @sean thanks for the feedback. Great point about how I talked about growth hacking. You opened my mind to the original intention and meaning of the term.

      The issue isn't with the term itself. It's with how it's been misused and misunderstood, most often by founders who are struggling to get to product-market fit. They sometimes grasp at growth hacking rather than investing in effective user research and product development.

      Thanks again!

      • SE

        Sean Ellis

        over 4 years ago #

        Yep, definitely something that's more appropriate for post product market fit.

  • LS

    Logan Stoneman

    over 4 years ago #

    This quote: "You can’t “growth hack” a crappy product. If no one group of people finds your product compelling and worth using and buying, then regardless of the marketing or growth muscle you put behind it, it won’t grow."

    Too often I've seen the "magic bullet" article that sells the idea that growth is simply finding something like the right post length, content marketing hack, or social share button. Great to see the clarification here, especially with his mentions of compounding gains relating to @sean's recent high tempo testing blog post: https://growthhackers.com/companies/high-tempo-testing-revives-growthhackers-com-growth/

  • PC

    Patrick Campbell

    over 4 years ago #

    This is a solid post. Reminds me a lot of Balfour's process and flywheel.

  • DG

    Diego Gopen

    over 4 years ago #

    Neat. Thanks for sharing.

  • HV

    Humberto valle

    over 4 years ago #

    Great article! thanks for sharing

  • VA

    Val Agostino

    over 4 years ago #

    Great summary @laurenrobbass, thanks for putting it together!

    We're currently working on instrumenting a dashboard for our SaaS business based on this type of "growth equation". We're finding that we frequently have a hard time discerning a deactivated user from a churned user.

    I'd love to hear how others think about and model deactivated vs. churned users. For example, in the situation where a user just goes dark, do you classify them as deactivated, churned, or does it change with elapsed time?

    Thanks for sharing!

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