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ard truth: Growth Hacking is not somehow magical. So, if you imagine that just tweaking the color of your current piggy pink call-to-action for a fantastic barbie pink call-to-action will bring your company a crazy 30% uplift conversion rate, you better think twice about it. Did you follow a strict process to research, prioritize, design, test and then analyze this experiment accurately? If not, I’m sorry to announce you that this experiment is not that likely to attract new customers magically.

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