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At the beginning of each year, many, if not most, of us take the opportunity to reflect on events from the previous year. Some people use this time to express gratitude for the experiences, and others use the time to set new goals for the year to come.

Working in customer success as the customer advocate, it is not uncommon to want to use this time to set professional goals for yourself and for your customers.

In customer success, the overall goal is to help the customer reach their goals through the use of your product and by leveraging your partnership.

But customer goals can change during the year, and this, naturally, affects progress, product engagement, and communication.

In this article, I will discuss four tactics to better align customer goals with your goals as a customer success professional to unlock true success potential and drive customer growth.

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