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The open rate for transactional emails is nearly 50%, six times higher than any other type of email.

Despite this, retailers often overlook the marketing opportunities that transactional emails present. Or they simply don’t allocate enough time and resources to their transactional email strategy.

The truth is that transactional emails are one of the most effective marketing weapons in your ecommerce arsenal. Leveraged effectively, transactional emails can boost your sales and revenue significantly.

In this post, we’re going to show you how to get the most out of transactional emails. All of the tips are straightforward and easy to implement. We’ll also define key terms and concepts.