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The concept of using content to sell a product is not new. But with the proliferation of tech and social media, only the best content is being actively shared and ranking consistently. It takes hard work and dedication to cut through the noise. Organizations currently investing in content marketing or considering it should understand how to generate quality content where their customers need it, then make adjustments based on feedback and user activity. Content marketing shouldn’t be viewed as a on-off project—it’s a significant commitment that should involve every facet of the organization to deliver value to the customer through written, visual, and audio media.

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