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Ranking high in the organic search results has always been an important part of a digital marketing strategy. However, with Google’s constant updates to search algorithms, it’s becoming more and more challenging to get to the top and stay on top with a static SEO campaign. There are thousands of SEO tactics that can be used in any search engine optimisation (SEO) strategy and you certainly need to have all the basic SEO elements nailed. This article focuses on some of the most effective and often overlooked SEO tactics that can really boost Google ranking results once you have a strong foundation in place.

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