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In January 2019, our marketing department set an ambitious goal: to write, publish and market a physical book by Q2, 2019.

In April, we began taking preorders. And to our surprise, we made €7,410.80 ($8,268.54) in pre-orders in the first 7-days, alone.

In this post, Sam will share our three biggest revenue multipliers. Plus, he, with inputs from Rikke and Seray, will share our biggest learnings and what we would do differently if we were to do it again.

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