Any time we ask for tips on optimizing content for search, our experts recommend updating old blog posts.
Updating old blog posts is great for SEO.
Freshness is one of the factors Google’s algorithm considers when ranking results, so updating old blog posts and republishing them can boost your rankings, driving increased traffic to those old posts.
In fact, nearly half of the experts who responded to our latest survey say that 61-80% of their organic traffic comes from “old” blog posts.
So how to boost old posts' search rankings?