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Any time we ask for tips on optimizing content for search, our experts recommend updating old blog posts.
Updating old blog posts is great for SEO.

Freshness is one of the factors Google’s algorithm considers when ranking results, so updating old blog posts and republishing them can boost your rankings, driving increased traffic to those old posts.

In fact, nearly half of the experts who responded to our latest survey say that 61-80% of their organic traffic comes from “old” blog posts.

So how to boost old posts' search rankings?

  • YY

    yoshitha yoshi

    about 1 year ago #

    Good Information for Digital Marketers..Even I was always skeptical about editing my older blog posts buried deep below the other posts. I always received mixed opinions and suggestions regarding editing my older posts if it would promote or ruin my existing organic rankings....