There are different stories associated with the origin of Black Friday. One of the earliest pieces of evidence suggests that the term originated in Philadelphia, which use to get heavy and disruptive traffic on the day after Thanksgiving.
In 2005, Ellen Davis, former senior VP of research & strategic initiatives for the National Retail Federation (NRF), who coined the term Cyber Monday, had also noticed a recurring spike in online sales on the Friday following Thanksgiving.
Fast forward to 2020, Black Friday is expected to generate $7.8 billion in sales, up nearly 18% on last year, which would make it the biggest online shopping day in the U.S.
Intrigued by this we at SendX thought to do something special on this historic day. We went on a mission to collect all the Black Friday Deals happening in the SaaS world.
Everything (well, almost) has been compiled and the top SaaS Black Friday Deals of 2020 have been chosen!