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Any retail owner or executive worth their salt will tell you that Black Friday — and the surrounding holiday season — is perhaps the most opportune time of the year to spur sales.

Of course, your competition knows this, too - and they likely have a decent amount of tricks up their sleeve to cash in on the buying frenzy.

That said, it’s essential that you come up with a variety of unique marketing ideas that will help you stand out from the crowd, and to scoop up as many extra sales as you can during this year’s holiday season.

In this article, we’re going to discuss some of the overarching marketing tactics you’ll want to employ, as well as some of the more specific campaign ideas you may consider using throughout the holiday season.

Let’s dive in.