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Imagine how much people have been sharing online, with friends and even the public. This includes photos, status updates, locations, all that while tagging friends who may not be aware they are being connected with photos, events, and places.

It’s not even limited to Facebook. No matter how little you share, all the meta data involved in just about anything you do online can constitute your digital persona.

All of these digital crumbs, so to speak, paint a digital picture of us, which bots, machines, and even data scientists, can lead to our digital makeup. Add to that the evolving technologies of facial recognition and machine learning — this means tech companies might know more about us than we do.

And this is extremely useful to anyone who needs to do any customer targeting. Ask advertising agencies and marketers. In fact, ask Facebook. Did you know that the social network may have the capability to listen in even when we are not actively sharing information or using the mobile app?

  • DG

    Dana Gore

    10 days ago #

    Hi Ben,

    Great share.
    Personally, I don't use (or have installed) any of the apps my social networks because of the reasons you mention. Still, privacy, regardless these days, is, unfortunately, a thing of the past.
    I think it's good you put this together to help make people aware.

  • SA

    Swadhin Agrawal

    10 days ago #

    HI Ben,
    Nice share.

    Facebook has really outgrown every other body that could control it. It has surely all the information it needs to shape opinions, instill chaos and create an AI that knows how we think.

    Though, the above line seems like a sci-fi heading it is true and not impossible to happen.

    I loved your tips specially abandoning mobile apps since they are the ones that truely spy us. :)

  • LS

    Lisa Sicard

    10 days ago #

    Hi Ben, this one really amazes me. Facebook knows so much about it's users. It even gives you signals now on what to do next on Facebook etc. I've noticed it last week when I was on vacation and posting often. It told me to post more as more people were engaging with my photos, etc.
    Even Facebook pages have more guidance and of course they recommend you boost or do more ads to get more views :) Very smart technology!
    But that technology comes at a price - our privacy. I always tell folks whatever you post would you want your parents or kids to see it? Think first then post :)
    Blockchain technology seems to be the where the future may be - it could change social networks big time in a big way. It surely will be interesting to follow this newer technology.
    Thanks for the informative share!

  • RC

    Reginald Chan

    10 days ago #

    Thanks for sharing Ben. I think Facebook been always a huge part for us and we overlooked many things that comes with it. One of them is privacy! :)

  • BP

    Brenda Pace

    10 days ago #

    Hey Ben!

    Great share, my friend! It amazes me how much we, the Influencers, put out on social media knowing that it's not 100% private. Is that a risk we take in order to be Social Media Influencers? Of course! I mean, we can take some precautions but can't block that sneaky bots 100%, right?

    I'm glad to find out about Fast and Friendly! As a matter of fact, I was reading the article, grabbed my phone, uninstalled Facebook app, and installed Friendly. Very cool app I might add and NOT a resource hog!

    Knowing there are other applications out there that can improve our online privacy and not be such a hog on resources, is a fab feeling!

    Thank you for sharing this with us! Very helpful!

    B

  • RB

    Ryan Biddulph

    10 days ago #

    I recall my cousin not using FB for months because of this Ben. This was years ago. I figure, if I choose to be online, especially on FB, it is their home, and I am a guest. Their rules too. Sure we make the network - without us, Mark Z has a solo, private hobby LOL - but in the same regard he and FB can do what they want, as far as collecting data and targeting.

  • JH

    Joy Healey

    9 days ago #

    Hi Ben,

    Neither of my sons will use Facebook because of privacy concerns, and I don't have it on my mobile - mainly because it would be too irritating.

    However you can't fail to miss that it's tracking all your interests and showing you related adverts. Often managing to show a reduced price on something I just bought full price :-(

    Still - as Ryan says, we're guests, not owners, so if we accept the free "hospitality" we can't really complain about the rules. The answer's simple!

    I'll be very interested to know more about Nexus with blockchain technology and wonder if it can catch on, or if the Facebook stranglehold is too tight.

    Interesting article. Thanks

  • CR

    Cori Ramos

    9 days ago #

    Hi Ben,

    After reading this post, I think I'm going to remove the Facebook app from my phone. I knew FB was tracking our every move but now that I think about it, it's kind of scary knowing they can eavesdrop on our conversations.

    Thanks for telling us about the alternatives we can use to have more control of our privacy.

    Cori

  • LR

    Lorraine Reguly

    9 days ago #

    Technology is sometimes scary... and apps and social platforms like Facebook eventually get to know everything about you, regardless of the privacy settings you choose.

    I don't really care, though, as all of my settings are set to "public."
    I don't care who knows WHAT about me. My life is an open book. :)

    The way I see it is like this: the more people know about me, the better my business will be! LOL

  • JM

    James McAllister

    9 days ago #

    Scary for sure. Even scarier to me is the fact that so many people knowingly and willingly give their privacy up as if it didn't matter. "I don't have anything to hide" is NOT a good reason to yet it's one of the ones I most commonly here.

    Google is right there alongside Facebook, I'd even say a bit moreso. The amount of services they connect to is insane and with Android they even know everywhere you're going. I was looking through some of my GPS data Google had saved from several years ago. I'm sure I gave permission for that, but I don't remember. Scary stuff.

    Any company prioritizing privacy is already more respected in my mind. Best of luck with Nexus.

  • RC

    Ravi Chahar

    9 days ago #

    Hey Ben,

    No doubt that Facebook has been analyzing its users for so long. And the use of the microphone is something which paranoid many people.
    I personally never use Facebook App. But most of the Facebook users are addicted to it and maybe it's more convenient for them.
    But their privacy should be kept.
    ~Ravi

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