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Here is a fundamental breakdown of how Bharat Matrimony grew from and Idea in 1997 to IPO in 2017. What makes this story exciting is its growth through the digital age. It's a 5000 word piece that consists of marketing channels used, techniques and how they scaled this baby. Anyone who is interested in growing an online platform (B2B or B2C) will derive a lot of value from it.

  • MD

    Mark Anthony de Jesus

    over 1 year ago #

    Other than being a fascinating insight into a different culture, this was a really great reminder into how long the road really can be.
    It took 20 years from inception to IPO and the various things they did to grow were amazing to me.
    There were many moments that I went "damn, that was smart" for the way BM went about things but partnering with the government was a stroke of genius.
    Loads of inspiration overall in this post.

    • AN

      Ani Narayan

      about 1 year ago #

      Thank you Mark. These stories are indeed very inspiring. More than that, it also conveys a very important message about persistence and perseverance.

      There are more delightful and fascinating stories that I am covering in my blog www.growthspartan.com.

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