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Beyond the Sales Process is a sales development method created by Dave Stein and Steve Anderson that highlights 3 major steps in the sales process (before, during & after sales).

Having a deep understanding of your prospect business, goals, challenges, customers & industry help you to build a very trusting relationship during the sales.

This special relationship doesn't end after closing the deal as your new customer can be interested by side products and might be keen to refer you to his/her friends, customers, partners.

Read the full article for deeper informations.