“Artificial intelligence” is a constant topic of conversation, today. Marketers know they need to know about it. They know they should plan for it. But over and over again, we see examples of marketing leaders who don’t understand artificial intelligence. Who don’t understand how to plan for it. In this post, the WiderFunnel team tackles AI. Our goal is to help you: - Understand the capabilities and limitations of artificial intelligence, right now, - Understand how you should evaluate and incorporate AI into your organization, and - Understand how to plan for the future of artificial intelligence Onward!