Whether you are in the B2C or B2B industry, keyword research is the most important aspect of any marketing campaign. And when it comes to SEO, you should put it at the highest priority.
If you’re writing about things that your target audience isn’t searching for, you’re not going to get any traffic from search results. You need to first identify the keywords and the search queries that your target audience is using to search for information related to your products or services.
And then create content to help them find answers and get them to know your brand. This whole process of discovering relevant keywords you want to rank for is known as keyword research.
In this article, I will show you how to do keyword research for B2B audiences so that you can drive quality traffic to your site and generate more leads for the business.