Analysts predicted that Best Buy would go bankrupt after they lost over a billion dollars in 2012. One of the major issues it was facing was that potential customers were "showrooming" - or comparison shopping online while also in the store.
To counteract this issue, Best Buy came up with "omnichanneling" which is a strategy used to reach customers wherever they're located, whether they're in the store or in their homes, and provide options to them accordingly. For example, someone in the store might receive a special if they're on their phone, and someone at home might receive the option to "pick up in store."
In general Best Buy made over 200 changes to their online store so that it would work in conjunction with their physical stores, which wasn't the case before.
They're now making money again and have tripled their stock value.
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